You can say we’re a COVID baby.

We didn’t start that way. Prior to COVID, we were a small collective of skilled craftspeople making custom bedding and accessories for trade customers including interior designers, hotels / luxury lodges and aged-care. Then the pandemic hit – and like so many others, our business cratered. We had two choices: sob uncontrollably… or pivot.

We did a bit of the first. Then we doubled down on the second.

That’s how Kind Face was born – with the launch of a sustainable, ultra-high-quality face mask using natural materials. And really importantly, it gave our team a sense of purpose during an incredibly tough time. We also picked up a loyal following – people who encouraged us to keep going and keep creating beautiful, innovative wool-based products for home and sleep.

We still do some really cool custom work for designers. Kind Face rolls along nicely. And as of May 1st 2025, we are introducing a completely new and innovative range of products from the Do Not Disturb Sleep Company. Sounds like a big brand already, right? But if you’ve read this far, you’ve probably worked out that we don’t talk much like a jolly-big-corporate. That’s not because our marketing team is clever… we don’t have one.

We’re still proudly a small, family-and-friends company with a deep love for crafting things that help people rest. Mostly in the sleep space – because sleep is crucial to health and wellbeing, and we didn’t see anyone doing it quite the way it should be done. Mostly with New Zealand wool – because it’s simply brilliant. And always in our own NZ-based workroom – because that’s how we protect our quality, our people, and our purpose.

Now, does this all sound a bit like a values-led sales pitch? Maybe. But we wouldn’t call it that. For us, it’s simply about doing the right thing. The best way we can explain it? Think back to when you did something careless as a kid, and your mum said, “Chris, you’ve let yourself down.” Ouch, did that sting! That’s kind of become the test around here – how would Mum judge us? Honestly, it beats any HR manual.

So, test us, buy something, and see what happens. We're pretty confident you will love it, and you’ll probably get a handwritten thank you note from our Founder – Chris Larcombe. If you don’t, email him at chris@kindface.co.nz and tell him he’s let himself down.