We Love Wisewool

Like us, Wisewool is a family business. One big difference is we are at the start of our journey whereas Wisewool's ties to the wool industry stretch back over 130 years when a young William Henry Smith decided to take a chance on a parcel of land on the banks of the Taruheru River - in Tairāwhiti Gisborne. For more information on Wisewool we suggest you visit their website, or watch their educational and inspiring episode on Country Calendar.

There is a growing environmental awareness in New Zealand and around the world with the pendulum finally swinging back in favour of natural and renewable fibres. Product origins, composition and sustainability have regained their rightful value, and Wisewool is leading the charge with their premium 100% natural and chemical-free strong wool offerings.

We invite you to explore the amazing pillows, duvets, sleep masks and cushions we make in our Avondale workroom using Wisewool Cloud and Blanketing.

SPECIAL OFFER - Purchase 2 or more items (excluding top-up packs) featuring Wisewool and save 20% (discount applied in shopping cart). 

Get to know Wisewool a little better