We all know sleep is vital to our wellness. The drag we experience after a rubbish
night’s sleep is the most obvious example – but the long-term effects of sleep
deprivation can be even more damaging to our physical and mental health.
Yet, despite knowing this, few of us spend a lot of time thinking about what we can
do to sleep better. It’s a challenge that has kept us up at night—metaphorically
speaking. The truth is, we test our own products, so we sleep pretty darn well. And
that’s the simple mission behind Do Not Disturb: to improve lives through better
sleep.
We’re re-brandng some of our beloved Kind Face products and rolling out a range of new essentials (from early May 2025) that have been designed and tested to help
improve sleep quality. Natural and sustainable materials feature prominently on the
Do Not Disturb menu – because it’s the right thing to do, and because they tend to
work better. Especially our pure, premium, New Zealand Wisewool which has so many beneficial properties
including temperature regulation, moisture wicking, and a natural resistance to
allergens, odours, and dust mites.
So, hang a Do Not Disturb tag on the door… and sleep beautifully. BTW - you receive a free door hangar when you purchase any of the below products!
Meet the Dream Team
Coming Soon
Innovative pillow system.
Including the world's first wool 'Pillow Duvet' and three easily adjustable inner options.... all featuring Wisewool.
Beautifully crafted using
the best of nature
Enjoy dedicated support via chat,
email, phone or in-person
Free shipping NZ wide on
orders over $150.
We airfreight to 100+ countries.
Express shipping available.
Why Choose The Do Not Disturb Sleep Mask?
For great sleep, counting sheep is optional – using wool is essential!
Sleep products are commonly produced with heavy concentrations of synthetic materials. They’re cheap to produce, but for many people they create reactions and irritations that interrupt the quality of our sleep.
Do Not Disturb products, by comparison, are loaded with pure New Zealand Wool (via our good frineds at Wisewool) for good reason. Wool has remarkable, natural powers. It’s unbeatable for temperature regulation, moisture wicking, and resisting pesky odours, mites, and allergens. This creates a naturally comfortable, hygienic, and healthy sleep environment.
Check out our comparative chart – we think the argument for wool is darned compelling.
Finally, a sleep mask designed to fit everyone
We have learned – through customer testing and reading thousands of competitor reviews – what is needed to make the world’s best sleep mask.
"Block as much light as possible, with zero-tension."
Our unique twin-strap system keeps the mask in place and is easily adjustable to suit the widest range of head sizes, shapes and hairstyles – without the need for nasty Velcro or plastic hardware.
You will find a knot in the organic cotton elastic, which you can easily re-tie to ensure the tension is perfect for you. You can re-tie again, and again if the elastic stretches out and even replace the elastic to ensure you get the maximum life from your mask.
We have one goal: Create the world's best sleep products
FAQs
Our Materials
BreatheWeave
Our signature fabric is cotton-rich, containing 79% natural cotton for breathability and comfort, and 21% polyester for resilience, wrinkle resistance and long-lasting wear. It also creates a beautiful texture that looks and feels great.
The yarn is coated with FibreGuard, providing inherent stain resistance that will last for the life of the fabric.
Awarded the STANDARD 100 by OEKO-TEX® certificate - this means it is completely free from harmful chemicals and safe for human use.
Wisewool
Wisewool source the purest strong wool from farms in the Gisborne region.
The raw wool is then washed to remove dirt, grease, and other impurities. We only allow natural detergents and a natural deodoriser during the cleaning process – so no impurities or harsh chemicals are introduced to the wool.
Cleaned wool is then needle-punched to mechanically interlock the natural wool fibres. This provides superior springiness, stops the wool from clumping, and eliminates 'cold spots' - ultimately delivering a longer lifespan than regular wool products.
300TC Cotton
Our finely woven 300TC 100% cotton percale offers a beautifully smooth, cool feel against your skin.
While other cotton fabrics have their own appeal – like sateen's silky sheen or flannel's cozy warmth — percale stands apart. Its tight one-over, one-under weave creates a distinct combination of crispness, breathability, durability, and a matte finish – making it ideal for year-round sleep comfort.
Crafted from long-staple fibres and densely woven, our percale grows softer with each wash, while resisting pilling and maintaining its strength over time.